It was while completing an HTML tutorial in an editing software - I think it was named HotDog - that I first became interested in web design. It was around 1999.

The first webpages, hosted on servers such as the now-defunct Geocities, were solely devoted to personal hobbies and had no great pretensions other than make the pages look appealing, and leisurely experiment with design and programming possibilities.

Later, during the Advertising and Marketing degree, I was introducted to valuable design notions which, although centred on paper and "classic" audiovisuals, sharpened my awareness for the need to adapt medium and message according to the user/ consumer/ target audience expectations and demands.

However, it wasn't until the end of 2004 when I started working for Use.it, that I had the opportunity to explore my curiosity for web design on a professional level, and was introduced to a concept that ended up bridging and unifying the concept of building user/ consumer centered interfaces: Usability.

During my years at Use.it, I've worked with local and international companies and organisations from multiple sectors (banking, automotive, cultural, academic, medical, entertainment...), getting to better know the specificities, requirements and inevitable differences in communication tone in these various spaces.

Also at Use.it, I got to to put other aspects of the degree into practice, working on observing, assisting and reporting on focus groups in the area of online usability - a valuable way of seeing how a user "ticks"; - as well as managing Google Ads and SEO.